Privacy policy

Under the Data Protection Act, we have a legal duty to protect any information we collect from you. We do not pass on your details to any third party unless you give us permission to do so.

This website uses Google Analytics, a web analytics service provided by Google, Inc. (‘Google’). Google Analytics uses ‘cookies’, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

This privacy statement only covers the Independent Age website at This statement does not cover links within this site to other websites.

Fundraising privacy policy

This privacy policy refers solely to Independent Age. The policy sets out why and how we collect, store and use the information gathered on our website and through our appeals and donor acquisition campaigns.

We are required by law to tell you what information we keep on file and what we use it for. If you think that you may wish to object please read the information below first, especially the part which tells you what we do not do with information about you.

You have the right to contact us at any time to ask what information we hold about you or to amend or update the information we hold about you. If you do want to have a copy of the information we have on you, we are allowed to make a small charge to cover the administration costs involved in providing it.

How we use your personal information

We are committed to protecting your privacy. We will only use the information that we have about you in accordance with the Data Protection Acts 1998 and 2003.

We hold information that is necessary for the administration of your donations and/or your direct debits. We may also wish to contact you by phone, SMS, post or email to update you on our work, special events, appeals or other activities related to Independent Age that may be of interest to you.

  • Your name and address.
  • Your email, if you have told us. Independent Age will only email you if you have said that you would like to receive electronic communications from us in line with the Privacy and Electronic Communication Regulations. All emails we send you will give you the option to decline future emails.
  • Your telephone number(s), if you have told us.
  • Your date of birth, if you have told us.
  • Details of any donations you make (date, amount, appeal code). We have a legal responsibility to keep track of these details.
  • Gift Aid declaration: A note of whether you pay UK income tax, again if you have told us. This is used to enable us to claim the tax you have already paid on your donations from the Inland Revenue.
  • Details of any direct debits.
  • Details of any appeals, publications etc you receive and details of any contact we have with you.
  • A note of whether you remember Independent Age in your Will, if you inform us.

Access to Independent Age’s data is secured and protected. It is restricted to a limited number of fully trained staff within the organisation.

Independent Age will disclose this information to other organisations solely in connection with the administration and the processing of your donations, in particular online donations, payroll giving or direct debits donations. The only other outside bodies who might receive some information from us would be agents such as the mailing service who pack and send out our appeals, newsletters and annual review. These agents have a legal responsibility to use our information only for the purpose for which we supply it. They will not use it to contact you on their own behalf or on behalf of other organisations.

Independent Age does NOT trade names with other organisations, ‘list swap’ or rent out our supporters’ list.

Please let us know in writing, stating your full name and address, if you do not wish to be kept informed of Independent Age’s activities.

We take the privacy of our supporters extremely seriously and all personal information we collect is held securely and safely.

Use of cookies by Independent Age

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

The table below explains the cookies we use and why:




More Information

Browser Session Cookie


This cookie is set by the website when a user visits
the site and is an essential cookie for the operation of
the website

This cookie does not      display any identifiable    or tracking information and is deleted when the user closes their browser

Volunteer Login Check


This cookie is set by the website when a user logs
into the volunteer area.
It will remember you are logged into the website
for the duration of your
visit to Independent Age

This cookie is essential for the use of the volunteer area and will only be set if you have access to the website.

Accessibility Checks


Users have the option to change text size, text
only and contrast settings
to make best use of the

This cookie remembers the user’s preference throughout their browsing session.  When the browser is closed the cookie will be deleted.

Google Analytics



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These cookies are used to collect information about
how visitors use our site.
We use the information to compile reports and to help
us improve the site. The cookies collect information
in an anonymous form, including the number of
visitors to the
site, where visitors have come to the
site from and the pages
they visited.

Click here for an overview of privacy at Google (This link will open in a new window)

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These cookies are used to collect information about
how visitors utilise the sharethis feature on the website.  No personal identifiable information
is captured on sharethis
unless you are prompted
and manually provide this (such as email).

Click here for an overview of privacy at (This link will open in a new window)

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit